An organization's global mobility management software can have a "make or break" impact on the assignee experience. Here's how Beiersdorf AG transformed its digital capabilities and enhanced the employee experience by implementing Mercer's Mobility Management Platform (MMP).
Mobility digitalization journey at Beiersdorf AG
German-based personal-care products company Beiersdorf AG, known for global brands NIVEA, Eucerin and La Prairie, has more than 160 affiliates worldwide.
Beiersdorf's Global Mobility Team is responsible for managing more than 180 active assignments and adding approximately 80 new starters every year. Its global mobility program covers temporary assignments in 120 country combinations, with larger hubs in Dubai and Germany.
The company had just begun a major review of its assignment policy when it realized it was time to look for a new technical solution as the system that was currently in use was no longer supported. Though it gave the team the ability to calculate balance sheets, it lacked a workflow functionality, had no interface with the company's other HR infrastructure and had no direct connection to Mercer's data. In addition, communication among HR, employees and the global mobility team was restricted to email.
Beiersdorf conducted an extensive pre-study as it was clear that the mobility function needed a tool that could support current as well as future needs, such as workflow functionality or access for other stakeholders. In comparison to other options available in the market, the company decided that Mercer’s Mobility Management Platform would be the right tool and a cost-effective choice.
After deploying MMP in 2022, Beiersdorf's Global Mobility Team now has a new modern balance sheet and numerous customized special functions. Onboarding all stakeholders to use the system will help alleviate the need for manual and administrative processes. It's already apparent that the per-case documentation will help the company to be more compliant and transparent. The rollout of the workflow functionality is expected to help the team become even faster, and the employee portal is helping the international assignees stay informed and access tailored information about their host locations.
Beiersdorf identified the following elements crucial to a smooth implementation:
- Allocate dedicated resources and adequate time for the project
- Ensure efficient communication with stakeholders
- Be prepared to make compromises
In conclusion, Beiersdorf's Global Mobility Consultant, Kerstin Hoffmann, shares three key practical recommendations for organizations embarking on a similar project.
Read the case study today for more details!