City attractiveness

Decision-makers increasingly acknowledge that globalization is challenging cities to inform, innovate, and compete to foster the kind of citizen satisfaction that attracts both people and investment – the keys to your city’s future. How is your city positioned?

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To Compete

  • Is your city competitive economically, socially, culturally, and environmentally?
  • Is your city managing to be competitive with a high quality of life and sufficient economic opportunities?
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To Connect

  • Is your city regionally and globally connected in terms of public infrastructure, transport, and talent flows?
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To Inspire

  • How can you leverage your city’s unique strengths to differentiate it from other cities that also strive to attract companies, foreigners, tourists, and talent?
  • Are you reinforcing the unique identity of a city in the minds of citizens, visitors, companies, and investors?
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To Grow

  • Is your city attractive to foreigners, tourists, globally-mobile talent, capital investment, and major multinational companies?
  • Are you evaluating initiatives to foster your city’s growth?

How Mercer can help

Multinational organizations have relied on Mercer’s Quality of Living data for more than 20 years to assess the relative quality of living in cities around the world.

Mercer works with cities to analyze their attractiveness and performs benchmarking against both international and local cities to highlight strengths, weaknesses, opportunities, and threats. This helps city leaders to:

  • Address challenges to future development
  • Achieve excellence
  • Attract businesses and globally mobile talent

City attractiveness How attractive is your city as a place for a talented workforce to want to live, or for a global business to set up operations? Mercer's City Attractiveness service can help. For an overview, please see our presentation.

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How top cities stay on top Slagin Parakatil, Mercer's director of quality of living research, discusses city attractiveness, new challenger cities, and how the top cities in our annual ranking manage to stay at the top, in the article, "Cities Are Engaged in a Global Competition. How Do the Best Keep Winning?"

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